McCall Jones is the co-founder of Charisma Hacking, a coaching company that helps entrepreneurs and professionals become more likable, trustworthy, and persuasive when they communicate.

Drawing from her professional background in stage performance and entertainment, McCall created the “Charisma Styles” system—a framework that shows people how to use communication tactics that align with their natural personality. This approach helps professionals deliver presentations that feel authentic and confident, rather than awkward or forced.

Since founding Charisma Hacking in 2020, McCall has trained more than 100,000 entrepreneurs in over a dozen countries. Her private 1-on-1 clients have generated more than $11M in additional revenue in the past year alone by applying her presentation strategies.

Real estate agents, in particular, have become some of McCall’s most passionate advocates, crediting her system with helping them attract clients, build instant trust, and close deals faster.